Cassina new photo campaign The Other Conversation developed by Leftloft in 2016 is shot in contemporary architectures after a selection made by Luca Molinari Studio.

The project precisely aims to set the timeless excellence of Cassina pieces in real homes to underline the potential, authentic and eventually personal relation and dialogue between architecture and design, among styles, times and apparently distant worlds.

The campaign creates a parallel narrative through the interviews we submitted to the designers, or to the designers’ heirs of the selected homes in Japan, Germany and Spain.

Shore House, Tokyo, Japan
Project: Mount Fuji Architects

Atelier Rosa, Munich, Germany
Project: Hermann Rosa

Balint House,Valencia, Spain
Project: Fran Silvestre Arquitectos

Videos by Raphael Monzini