In recent decades, the production of wine has become a global phenomenon thanks to the interest of the new generations, especially those born from the 1980s onwards, who consume in an increasingly aware manner and nourish the development of wine culture with an unprecedented attention in comparison with the previous situation. This expansion leads the production to conquer new markets and to build relationships between local communities, territories and tourism, which also become decisive factors for the economic development of wine regions, generating virtuous circles that fuel the trend.
The production of wine, therefore, entails a growing need for different spaces, symbolic spaces of collective value that become an element of communication
of a widespread quality and of a material culture that correlates human activity, the territory and the culture of winemaking.
These transformations, partly imposed by market dynamics and partly suggested by a renewed entrepreneurial creativity, have been combined with traditional technologies to continue to produce and age the product in an optimal manner, with the addition of new technologies that optimize and refine the industrial process in order to obtain an even higher quality result.
Luca Molinari and Anja Visini
Maria Antonietta Santangelo