On the occasion of its first half century, the Taurus company celebrates the Lamborghini myth through a polyphonic story of the Italian supercar that contributed to build up the Made in Italy style and design worldwide since 1963. Essays by Stephan Winkelmann, Luca Molinari, Philippe Daverio, Massimo Martignoni, Till Neuburg, Alessandro Benetti, Gian Luca Farinelli and Raffaello Porro, combined with a rich gallery of images, explain the features of the icon car and the craftsmanship behind the brand born in Sant’Agata Bolognese, starting from the lively, tenacious and entrepreneurial keeness of its founder, Ferruccio Lamborghini.
From tractor factory to car workshop always testing new models cars now exceeding 325 km/h (so does the Huracàn LP m 610-4 model), the story of Lamborghini is about a tangible dream that speeds along the road, ”a good madness”, as the the CEO of the company S. Winkelmann calls it, that is ready for the challenges of the future in the automotive market.
The book also tells about the impact of Lamborghini within the visual and symbolical imagery, focusing on cinema, design, advertising, media and lifestyle. To enrich the publication an annotated chart of all Lamborghini models manufactured in the last five decades and a journal of 2013 Lamborghini Grand Tour, which brought more than 350 cars from all over the world on the most charming roads of Italy.
Luca Molinari and Raffaello Porro (edited by), Lamborghini. 100 years of innovation in half the time, Skira, Milan, 2014.
Pietro della Lucia
Alessandro Benetti / viapiranesi